When U-Best began handling fulfillment for Dave’s Hot Chicken, the growth was exciting but the process behind the scenes can be a bit chaotic.
Their post-order flow was a 16-step patchwork that leaned heavily on copy-paste workarounds just to keep orders moving. On average, it took 13 minutes and 22 seconds to fulfill a single order; every step introducing risk, delay, and cost.
The problem was this; their systems, Shopify, Odoo, and UPS, weren’t connected. They worked fine on their own, but there was no shared data. Operators had to bridge the gaps manually, re-enter information across platforms and chase down updates.
What We Stepped Into
U-Best needed a faster, cleaner way to move orders from Shopify to Odoo and out the door with UPS, without adding to their workflows or adding more people.
Soapbox integrated between their systems and took over the orchestration layer:
- Orders from Shopify flow directly into Soapbox via real-time API
- Soapbox generates the shipment, deducts inventory, and creates the UPS label
- The tracking info gets posted back to Shopify automatically
Instead of 16 fragmented steps, fulfillment became a unified, 4-step process. No more bottlenecks. No more double entry.
The Before and After
- Fulfillment time dropped 57%
From 13m 22s → 5m 48s per order - Manual steps reduced from 11 to 4
Operators can now process 2.3x more orders per shift—with the same team.
Scalable fulfillment, without the growing pains.
These gains flowed directly to Dave’s Hot Chicken, too—since U-Best acts as a 4PL for the brand.
Why It Worked
This wasn’t a full system overhaul. It was smart orchestration between systems they already used, built to scale with demand instead of stall it.
That’s the power of clean integrations and a real OMS engine in the middle.
Takeaway
If fulfillment still feels like a workaround, not a workflow, it might be time to reassess how your systems are actually supporting growth.
At Soapbox, we help brands and 3PLs simplify the complex, unify their tech stack, and get orders out faster.
This is what that looks like in action. (Do we have a demo video to support this statement?)
