Welcome to the Soapbox Small Business Spotlights!

Soapbox encourages small businesses to find their voice and explore their possibilities. We share their stories in the hopes they inspire you and your business.

After identifying a gap in laptop accessories, long-time friends Guillermo Gette and Federico Grinblat became co-founders of WooX. Now, they’re expanding their brand from Latin America to the United States.
In looking for Vietnamese children’s books to read to her toddler, Tam Le founded Tiny Wrist Co. Now, her books help children all over the world learn more about Vietnamese culture. Read on to learn more about her story, her products, and more.
September 20, 2021
Small Business Spotlight
For Joe Spisak, founder and CEO of OK Boomer, a typical family game night turned into a brand-new business venture. Read on to learn more about how his card game is helping generations to come together and bond over trivia.
Naru Kang, owner of Illusion Apparel, never thought she could make a living doing something she loved. Read on to learn more about her e-commerce journey, her apparel line, and how Soapbox can help her to improve her fulfillment.
Through a shared love of hot sauce, DeMarcus Williams and Erick Yi went from co-workers in finance to co-founders of chili sauce brand, Lan Prik. Read on to learn more about their origin story, their recipe, and where they plan to go from here.
Sisters Amanda and Megan Rapacz, co-founders of Silk Stem Collective, are revolutionizing the wedding world one silk floral arrangement at a time. Read on to learn more about their green mission and how they’re breaking the negative stigma surrounding fake flowers.
In looking for Vietnamese children’s books to read to her toddler, Tam Le founded Tiny Wrist Co. Read on to learn more about how her books are helping children all over the world learn more about Vietnamese culture.
After identifying a gap in laptop accessories, long-time friends Guillermo Gette and Federico Grinblat became co-founders of WooX. Read on to learn more about their products and how they’re expanding their brand from Latin America to the United States.
In teaming up with his father’s invention, Colton Horn became co-founder and CRO of BRÈINFÚEL. Read on to learn more about the father-son duo, their products, and how they’re changing the efficiency of caffeine.